This is not a cup.
May 20, 2011
It's an idea...
Innovate or Bust: There is a Role for Manufactured Demand
September 21, 2011
I've been having an internal debate with myself recently about the idea of "manufactured demand." The below video talks about how bottled water companies manufactured a demand for their products over the past couple decades through alleged scare tactics and other means. If you have yet seen this video, it's worth the 8 minutes.