Sustainable disposables sound like an oxymoron, but we live in a consumer culture where disposable products are ubiquitous and they aren't going away anytime soon. We see this as an incredible opportunity to help change the world by making more sustainable disposable products to shift our industry in a better direction.
For the greater disposable good.
Creating planet-friendly disposable products means, first and foremost, finding ways to make awesome products with the fewest virgin natural resources as possible.
The way we see it, a sustainable product is that which has the least impact on the planet throughout its lifespan—from creation, through life, to disposal or reclamation. Is there such a thing as a completely sustainable disposable cup? No, there isn't. We don't have any. Neither, for that matter, does anyone else.
Most traditional plastic foodservice products are made with foam, polystyrene, or polyethylene — plastics which are made with petroleum, or oil. Today we need all the oil we have to do more important things, like build renewable energy infrastructure and fuel the transition to a more sustainable world. So your disposable cup, a product that you spend mere minutes with and then toss, is not the best use of this extremely valuable resource.
As a result, we're pushing the boundaries of what is possible in disposables. Better materials, fewer and fewer virgin plastics, and more transparency as a business. We're not afraid to get our hands dirty, not if it means we can make something better tomorrow than we did today.